It is no secret that email marketing is one of the most, effective advertising methods available to the Internet marketer. While that is a true statement, email marketing needs to be tracked to be effective. Because the e-mail ad campaign is almost immeasurable, the track is very important. You can check out the more information about email tracking for Gmail at https://followup.cc/.
Here are some ways in which email tracking systems can benefit you:
1. One thing about email marketing is that it is almost a blind shot for marketers under normal circumstances. You really don't know what works or what doesn't work. By using a tracking system, you will be able to find out what your target market is seen. This can help you with the subject line to determine what attracts attention. It also helps with the body of the ad and what is enticing readers to visit the site and click through. If you know what works, you are able to cater the content accordingly.
2. One of the most effective automatic ways to track email is through the use of auto responders. Besides tracking emails sent, they also manage your list for you. All automatic respondents have reporting facilities built in it which allows you to see new members, canceled members and at any campaign stage at this time.