Benchmarking is a process in which a business compares its processes and performance metrics to best practices within its industry or another industry, with changes to its processes ideally resulting in business performed in a faster, cheaper, and overall better manner.

With energy star benchmarking & consultation services, the benchmarking process focuses on achieving better energy yields using two-tier industry best practices. 

First, efficiency providers apply the latest research-based practices to their arsenal of efficiency measures. Second, companies adopt practices determined by efficiency providers, rather than consulting non-professionals or dealing with the implementation of their own equipment.

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Depending on the company's area of activity, location, type of building, and other factors, energy benchmarking practices can vary widely. But in some cases, two-building systems aim to modernize equipment: indoor lighting and HVAC.

Prior to installing new equipment, the efficiency provider conducts an energy audit of the building, estimates energy consumption per square meter, and identifies specific problem areas through more detailed analysis, e.g. lighting audit. Only after the energy audit is carried out can they concentrate on concrete solutions.

The biggest misconception about energy efficiency is that it requires new equipment from the ground up. If that is the case, efficiency providers will violate their industry's business criteria by offering solutions that few can afford. In most cases, efficiency focuses on improving existing building systems and sometimes separating machines with more efficient parts.